Marketing

Marketing is essential to getting your brand out to the public. It helps you stay relevant to your current clients and helps your future clients find you. You may not need a full marketing department though. Maybe you need help with a strategy and direction on how to get started. Or, maybe you have a plan but need help with content, graphics and reporting.

• Fractional CMO
  • Provide high level strategic direction for marketing needs including content themes, graphic or brand guidelines, ad spend and platform direction.
  • Manage or lead a marketing team to implement marketing strategies.
  • Provide state of the union reporting on marketing efforts and goals.
• Marketing Director
  • Implement existing marketing strategies and offer course correction based on strategic analysis of marketing efforts.
  • Manage and lead a marketing team and implement marketing strategies.
  • Provide reporting, recommendations and insights.
• Social Media Coordinator
  • Write copy and create graphics to meet social media strategy goals.
  • Implement copy and graphics on social media platforms and provide high level monthly reporting.

Operations

The way you run your business can be the downfall or success of it. Let me help you find efficiencies in processes you’ve already created, or create processes where their aren’t any. Is your team working within a profitable margin, or do you need help getting to a profit margin? Are your clients happy with how they are getting their service or product, or could their be improvements to make clients happier? Do run your own small business and need someone to help coordinate team meetings, create reporting decks/presentations, update your website, or just manage the day to day needs of your company?

• Fractional COO
  • Provide direction and create strategies to help business run day to day activities in a cost and time efficient manner.
  • Create processes and implement tools and platforms to help companies identify where efficiencies can be improved.
  • Create processes to identify and improve bottom line margins in order to improve the health of the company.
• Director of Operations
  • Work with a team to implement current processes and improve upon those processes in order to run smoother for both employees and their clients.
  • Provide feedback and direction to team members to help grow their strengths and identify opportunities for growth.
  • Identify and fill gaps in performance and processes.
• Operations Coordinator
  • Maintain back end finances in QuickBooks, create and reconcile invoices, and create efficiencies within QuickBooks to help increase timely payments.
  • Run timecard reports and report hours against retainers in order to understand and improve profit margins.

Project Management

Project Management is crucial to making sure both clients and your employees are happy. A successful project manager is agile enough to adjust timelines so they don’t stress out the internal team, and provide updates to the client so their expectations are set up for success throughout the project. Sometimes projects pop up and you aren’t ready to hire someone full time, but you don’t have internal bandwidth, or you have a project that is only going to be temporary and need someone to dedicate focused time on it.

• Project Manager
  • Complete ownership of a project from start to finish.
  • Work with your staff to provide deliverables to clients within a specific timeline.
  • Provide updated reports and communication on progress, roadblocks, and opportunities for upsells or cross sells.
  • The goal is to manage all the project pieces both internally and with the client to make sure all the trains arrive at the station at the correct time and order.
• Project Coordinator
  • Work closely with a project manager to provide meeting notes, updates on deliverable status, timelines, and meeting schedules.
  • Create, update, edit presentations for internal or external needs.

Costs are dependent on your needs. You may need a mix of a few different roles, that’s okay. Let’s chat about what you need, how many hours a month you expect the work will take, or what your budget will allow for. The hourly rate ranges from $35 an hour up to $150 an hour. If you need copy writing, project management, and a Fractional COO, it would be a blended rate. Let’s work together to find the solution for you!